Crown Royal was originally developed by Seagram’s in 1939 to commemorate the visit of King George VI and Queen Elizabeth to Canada—the first time a reigning monarch toured the country. It was sold exclusively in Canada until the 1960s and is now owned by Diageo, one of the world’s largest spirits companies.
🏭 Distillery Overview
- Location: Gimli, Manitoba, Canada
- Founded: 1939
- Ownership: Diageo (since 2000)
- Production: Over 50 whiskies blended in each expression
- Water Source: Lake Winnipeg
- Distillery Size: Over 360,000 barrels aging on-site
🥃 Core Whisky Range
| Expression | Type | ABV | Notes |
| Crown Royal Deluxe | Blended Canadian | 40% | Smooth, vanilla, light oak |
| Northern Harvest Rye | Rye Blend | 45% | Spicy, bold – named World Whisky of the Year (2016) |
| Crown Royal Black | Blended Canadian | 45% | Richer, darker, with extra oak and spice |
| Crown Royal XO | Cognac Cask Finish | 40% | Elegant, fruity, with a velvety texture |
| Crown Royal XR | Extra Rare Blend | 40% | Complex, aged, from closed LaSalle distillery |
| Master Series 18YR & 29YR | Aged Luxury Range | Varies | Deep, intense, with rye spice and oak |
| Flavor Series (Apple, Vanilla, Peach, Salted Caramel) | Flavored Whisky | 35% | Sweet, mixable, popular in cocktails |
🌟 What Makes Crown Royal Unique
- Blending Expertise: Each bottle blends up to 50 different whiskies
- Iconic Packaging: Velvet bag and crown-shaped bottle
- Flavor Innovation: One of the first major brands to embrace flavored whisky
- Global Reach: Sold in over 40 countries, top-selling Canadian whisky in the U.S.
- Canned Cocktails: Offers ready-to-drink whisky-based beverages
Crown Royal blends tradition with innovation—from its regal origins to its modern flavored expressions. Whether you’re sipping the classic Deluxe or mixing a Peach cocktail, it’s a whisky that’s both versatile and iconic.